Week 8 BOC: Progress on Final Project

The progress for my final project is coming along very well. I am trying to understand the background of the DOVE chocolate brand, and what  they stand for, while at the same time trying to promote their product and gain new consumers by creating a slogan that will soon tie in with a commercial . I have already completed the first blog introducing my new slogan and explaining why its so unique with also giving some background information on the DOVE chocolate brand. I am now preparing to do my second blog where I will figure out who my competition is and analyze what they offer. I am still trying to  figure out why my campaign will be bigger and better than what my competition has already done. In the process of doing this project I have already learned how important it is to know your products background before promoting it, and making sure it is promoted staying true the brand and the loyal customer we already have while at the same time gaining new ones. Still a work in progress!!!