Creative Content

“In marketing, we use storytelling about a brand or group to communicate related messages that, over a period of time, will distinguish, differentiate, reflect positively, construct or contribute to its brand personality, be memorable (stick), resonate, and influence people.” (Chapter 10 pg. 193) In the story board of this advertisement for the commercial I will produce we are going to have our basic idea of every moment you can think of rather it is weddings, birthdays, and holidays celebrated around the world. “Your story should illuminate something about the nature of a person, subject, or situation.” (Chapter 10 pg. 193) Each frame is going to show a person with their friend and family celebrating a wedding, a birthday, and a holiday, so there will be three different cultures used, along with America being one of cultures used in this commercial. You will see smiles, hear sweet laughter, each person you see will be enjoying their timeless experience and during the process they will open a dove chocolate where on the inside of the wrapper it says “Make Every Moment Timeless With Dove” written in the language they speak, they will read it out loud in their language with a huge heartwarming smile on their face. Subtitles will be provided after each saying if needed for the content in whichever country the commercial will be aired.