Analysis of Project in the Real World

In the real world this advertisement would work perfectly. It is something that Dove Chocolate can afford to do, and should do. Dove chocolate is already about creating social experience and emphasizes on its silky smooth rich taste. "Not only do you need to think critically about formulating a core campaign idea, you must think critically and creatively about communicating something specific about the brand or group, not a generic message or pedestrian design." (Chapter 10 pg. 207) My idea for traveling around the world and speaking with different cultures would show how much the Dove brand really wants to be a part of the people’s lives. It’s just saying that their experiences are that much more enjoyable when you eat Dove chocolate. “Basing ideas on personal life experience or observing others can help make your ad ideas relevant to others’ lives People should react: “Yep, that's how it is!” When we can relate to the story, we feel a kinship with the brand or group being advertised.” (Chapter 10 pg. 195) Being a personal consumer of the Dove chocolate brand I can recall days where they were not going so great, so I would end up going to one of my girlfriend’s house and we would end up gossiping over silly little things while eating the whole jar of Dove chocolates her mother kept in the kitchen and then suddenly the day would turn out better then it started.  “In the process of examining how we interact, function, and behave in various situations, you may find a way to sell a brand or promote awareness for a social cause.” (Chapter 10 pg. 195)