WEEk 10 EOC: What makes a good Campaign?

In order for a Campaign to be great and become successful each individual ad unit will needs to grab the viewer's attention. In order to grab the viewers attention and make the viewers notice it the brand or group needs to be different. In order for the brand to be different it also needs to be consistent with the brands voice. You also need to make sure that the idea makes sense for the brand or group. Your core idea is elastic so you can create many ads based on the original theme. You always want your ad to surprise people that will eventually lead into a conversation in pop culture. This will strike a chord the brands target audience.The core idea needs to be flexible enough to work specifically and effectively across media. Your campaign should leave other art directors wishing they had thought of that amazing idea first. Then boom, there you have it, a great campaign that will be remembered forever and go down in the history books. 

EOC Week 9: For those who think young...

Advertisements aimed towards young people seems to be a popular trend, as you can see when you watch the two advertisements below. The first ad shows a group of girls going through daily life, and the obstacles that come with it, the ad shows them having fun, looking great, and enjoying the moment. They don't even have to show the product because you are already so captured into what is going to happen next. The product isn't even displayed till the very end, and its quite brief. Targeting towards a younger audience makes everything look and feel timeless. Young kids today feel invincible, and they want to live in the moment. The second ad with Taylor Swift, who is a young famous singer, the ad has her displaying a woman's beauty product while at the same time making Swift appear as if shes full of energy, ageless beauty, that having this beauty product will make you look and feel as energetic as she does. Targeting towards younger audiences and using a younger spokesperson to appeal to your audience seems to attract the consumers eye, making them cave into the image of being young, and free while appearing timeless and full of energy, and that all can be achieved through the product they are trying to sell.