WEEk 10 EOC: What makes a good Campaign?

In order for a Campaign to be great and become successful each individual ad unit will needs to grab the viewer's attention. In order to grab the viewers attention and make the viewers notice it the brand or group needs to be different. In order for the brand to be different it also needs to be consistent with the brands voice. You also need to make sure that the idea makes sense for the brand or group. Your core idea is elastic so you can create many ads based on the original theme. You always want your ad to surprise people that will eventually lead into a conversation in pop culture. This will strike a chord the brands target audience.The core idea needs to be flexible enough to work specifically and effectively across media. Your campaign should leave other art directors wishing they had thought of that amazing idea first. Then boom, there you have it, a great campaign that will be remembered forever and go down in the history books.