Advertisements aimed towards young people seems to be a popular trend, as you can see when you watch the two advertisements below. The first ad shows a group of girls going through daily life, and the obstacles that come with it, the ad shows them having fun, looking great, and enjoying the moment. They don't even have to show the product because you are already so captured into what is going to happen next. The product isn't even displayed till the very end, and its quite brief. Targeting towards a younger audience makes everything look and feel timeless. Young kids today feel invincible, and they want to live in the moment. The second ad with Taylor Swift, who is a young famous singer, the ad has her displaying a woman's beauty product while at the same time making Swift appear as if shes full of energy, ageless beauty, that having this beauty product will make you look and feel as energetic as she does. Targeting towards younger audiences and using a younger spokesperson to appeal to your audience seems to attract the consumers eye, making them cave into the image of being young, and free while appearing timeless and full of energy, and that all can be achieved through the product they are trying to sell.
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