Promotion

"Certainly, everyone wants to create imaginative, effective advertising—fresh work that hasn't been done before, ads that make people watch and then act, solutions that make other creative professionals say, “I wish I had thought of that!” Creating the “same old” won't grab anyone's attention." (Chapter 7 Page 107) My promotion of my product will include billboards, magazine ads, and short video clips.  All these ads are being created through the Dove chocolate team’s experiences with the cultures they visited around the world. While the Dove Chocolate teams are visiting the different cultures we will have pictures taken, and video shooting of all these cultures celebrations and eating the dove chocolate while they are celebrating. Every ad, billboard, and short video will show only people from different backgrounds, cultures, and countries full of smiles and people altogether having a good time while enjoying some Dove chocolate at their treasured events.” People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story.” (Chapter 4 pg. 56) This way everyone can feel like they’re a part of the Dove chocolate experience, which is our goal. “From the hoots and hollers in Shakespeare's time, to the dancing and singing at music concerts, to interactive science museums, audiences like to participate.” (Chapter 7, pg. 110)