EOC Week 3: Tobacco Advertisement

1. Determine the scenario: What happens in this frame?- What is happening in this frame is that woman is promoting the cigarette brand Winston by saying she wouldn't smoke if it was not for Winston because it has taste, a very real taste she says.
 
2. What is the setting? What are the conditions? 
- The setting is an attractive woman holding a Winston cigarette pack , and the conditions are that Winston are full of taste, so anyone who wants to smoke a cigarette with taste then they should smoke Winston's.

3. Who are the people or groups?
-The people are those anyone male or female, at the age 18 or over, and the groups are targeted towards smokers in order for Winston promote their cigarette brand.
 
4. What is their point of view around this specific experience?
- The point of view around this specific experience is that smoking is an experience and you might as well experience the great taste their cigarettes offer.
 
5. What are their goals?
-Their goals are to attract more customers, and get more consumers to start smoking by saying their cigarettes have taste.
 
6. What are their assumptions? What are their perceptions?

Their assumptions is that more people will smoke their Winston cigarettes because they provide taste. Their perceptions are that they understand people don't smoke because cigarettes don't have any taste, so they promote their taste in this ad.
 
7. Are there conflicts? Is there cooperation?
-The conflicts are that although their cigarette brand is tasty, it still can cause cancer, and kill, I do not believe their could be any cooperation when it comes to smoking and death.

8. What are the outcomes?
- The outcomes are that more people could begin smoking, smokers may change cigarette brands and start smoking Winston's for its taste, and new smokers may come about and choose their first pack to be Winston's. This then will contribute to the increase in cancer patients due to cigarette smoking, and the death rates related to cigarette smoking will rise.