EOC Week 3: Tobacco Advertisement

1. Determine the scenario: What happens in this frame?- What is happening in this frame is that woman is promoting the cigarette brand Winston by saying she wouldn't smoke if it was not for Winston because it has taste, a very real taste she says.
 
2. What is the setting? What are the conditions? 
- The setting is an attractive woman holding a Winston cigarette pack , and the conditions are that Winston are full of taste, so anyone who wants to smoke a cigarette with taste then they should smoke Winston's.

3. Who are the people or groups?
-The people are those anyone male or female, at the age 18 or over, and the groups are targeted towards smokers in order for Winston promote their cigarette brand.
 
4. What is their point of view around this specific experience?
- The point of view around this specific experience is that smoking is an experience and you might as well experience the great taste their cigarettes offer.
 
5. What are their goals?
-Their goals are to attract more customers, and get more consumers to start smoking by saying their cigarettes have taste.
 
6. What are their assumptions? What are their perceptions?

Their assumptions is that more people will smoke their Winston cigarettes because they provide taste. Their perceptions are that they understand people don't smoke because cigarettes don't have any taste, so they promote their taste in this ad.
 
7. Are there conflicts? Is there cooperation?
-The conflicts are that although their cigarette brand is tasty, it still can cause cancer, and kill, I do not believe their could be any cooperation when it comes to smoking and death.

8. What are the outcomes?
- The outcomes are that more people could begin smoking, smokers may change cigarette brands and start smoking Winston's for its taste, and new smokers may come about and choose their first pack to be Winston's. This then will contribute to the increase in cancer patients due to cigarette smoking, and the death rates related to cigarette smoking will rise. 

EOC Week 2: Three Examples of Questionable Ethics

This ad displays questionable ethics based upon the fact some people may believe they are hinting to overweight people who need to loose weight and stop eating meat. They are saying "Save the Whales, lose the blubber: go vegetarian." Now you can see the that this is obviously an ad for PETA, but a lot of people could take this ad offensively, and not realize they are talking about people going vegetarian to save the animals. Especially since they are showing an overweight woman, and referring her to a whale who needs to lose the blubber. The main idea of this ad is to save animals, since that is what PETA is all about, but they displayed it in a very offensive way.

This ad displays questionable ethics because Reebok is simply stating the fact that cheating on a spouse is okay, and that looking better, working out, and having the best body is more important. Society already is based upon looks, now a days we are only excepted if we look good, and have nice bodies. Reebok is saying that you should cheat on your girlfriend, not your workout, which is saying looks are more important. People could take this offensively, especially people who have been been cheated on, and with the divorce rates rising this ad doesn't help decrease those numbers. 

This ad displays questionable ethics because it is a cigarette ad that is basically saying smoking is what gets you anything you want. In this ad for Tipalet cigarettes they are saying "Blow in her face and she'll follow you anywhere." This is a questionable ethic ad because they are saying smoking is what will pretty much get you romance or sex, that smoking is attractive, but smoking kills, and the fact that their saying to blow in her face is questionable, because second hand smoke kills as well. They display smoking as something good, something positive, but everyone knows for a fact that smoking kills you, and so does secondhand smoke.

About Me

Fashion to me was more than just the clothes you wore, what matched, and what trends are current. It is a form of art, expression, beauty and talent. Some people are born with the talents of drawing a masterpiece, creating music that will become a classic, or cooking the perfect dish. My talent is helping those express themselves through the arts of fashion. Growing up I was inspired by watching all these television shows with young women who were pursuing a career in fashion, and were helping people find the right clothes to wear. Clothes that fit their body type and clothes that made them feel good about themselves. These inspiring fashion women gave a person the type of confidence they thought they could never achieve. I saw what a difference it made in people’s lives, and it was beautiful and inspiring. You could change the way a person feels, acts, and their total outlook at life just by giving them the right wardrobe. Fashion to me is a way to not only express yourself, but to help people find themselves. As a fashion professional I find it comforting in helping people who don’t always know what clothes to try on, or what will look best on them. I enjoy putting together pieces that will give someone confidence and make them stand out. Styling is my passion, and helping someone feel good about oneself is a bonus. Nothing is more satisfying than being able to help someone find the perfect outfit for any type of event whether it be a date, a get together, or to just get a new look, and seeing their boost of confidence come alive. Fashion is a beautiful art form, and with my help I can only feel like I’m making a positive difference in people’s lives.

EOC Week 1: VW Lemon

   

The Volkswagen Lemon ad is one of the most famous advertisements in our history. 1960 was when it all started. Volkswagen appointed Doyle Dane Barnbach, a New York Advertising agency to handle their accounts in the United States. The agency produced advertisements that changed the face of advertising around the world. It was the first ad to represent a perfect balance of image, copy, and simplicity.

This ad caught the attention of millions and it was all thanks to Doyle Dance Bernbach. Bernbach is considered the father of the “creative revolution” in the advertisement industry. He says “All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.”

 The ad was a simple black and white photo with the word "Lemon" in bold text. This is what caught the attention of the readers, making them wonder why in the world would Volkswagen call their own car a lemon. The text is followed by an excellent explanation as to why they did this and explains how reliable their cars are. The conclusion of the ad is considered a memorable tag line, “We pluck the lemons; you get the plums.”

The Lemon ad has inspired advertisers to do better ever since, it changed times, opening a new level of creativity to be explored.

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